Vivian Chan — Product / UX Designer
Welcome! I'm so glad you're here
I'm a Product Designer passionate about crafting thoughtful, human-centred digital experiences, shaped by a background in spatial design and a love for blending intuition, aesthetics, and functionality.
Case studies
Scroll down to see what I’ve been creating…
- UX Research
- Product Design
- Retail e-commerce
Cart Redesign
Product Design
Untangling a split-fulfilment cart so people can choose how they get their order — without getting lost.
- UX Research
- Product Design
- Mobile App
Submerge
Product Design
A unified platform for divers and snorkelers — closing the gaps in dive-site info and real-time data to make trips safer and easier to plan.
- Branding
- User Research
- Startup
ZorosAI
Branding | User Research
Establishing a construction-tech startup's brand identity and UX framework — building investor confidence and a user-centred foundation for the product.
- Service Design
- Branding
- Interior
Sheike
Interior | Service Design
A full store redesign and rollout that brings the brand to life while elevating the customer experience and operational flow.
Additional work · Archive
Earlier concepts and redesigns from my portfolio.
Fantastic Furniture
Other cool work I shipped
Product page rebuild
A ground-up rebuild surfacing every size, feel, fabric, colour and leg option on a single page — ending the navigation churn that fragmented comparison.
- Revenue +36%
- Conversion +7.4%
- Bounce −17.8%
Category page rebuild
Rebuilt browsing as the foundation for multi-variant merchandising — larger swatches, simpler size selection, a clear in-stock signal and one location control.
- Conversion +58.7%
- Revenue +35.2%
Promotional engine
Redesigned promotional badging across category, product and cart with expandable offer detail — value cues as a discovery mechanic, not decoration.
- Revenue +1.8%
- Add-to-cart +3.3%
Instant search
Rebuilt instant search for relevance and scannability, shortening the path from query to product and surfacing higher-value ranges customers had been missing.
- Conversion +4.4%
- AOV +17.8%
Accessibility program
Audited the site to WCAG — contrast, text size, font usage, hierarchy and alt text — reshaping campaign work into a UX-led process across every key touchpoint.
- Self-initiated